{"product_id":"sony-bravia-3-ii-xr-processor-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv-65xr35m2-in5","title":"Sony BRAVIA 3 II | XR Processor | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV) (K-65XR35M2 IN5)","description":"\u003ch2\u003eCinema comes alive at home\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal cinema.\u003cbr\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-21.webp?v=1792495139\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eBest big screen experience\u003c\/h3\u003e\n\u003cp\u003eA Sony large-screen TV brings movies, as well as a wide variety of other content, to life with stunning picture quality and rich, powerful sound.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-22.webp?v=1792495247\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"js-anchor-point\" data-accordion-anchor=\"\"\u003e\n\u003cdiv data-module=\"LeftRight\" data-animation=\"fade-in\" data-duration=\"400\" data-styles=\"left-right\" class=\"u-bg-light u-spacing-mt-3 u-spacing-lrg-mt-6 kf-scale-up-component dyhhqe_QOsXYsqj6nSUw\"\u003e\n\u003cdiv class=\"l-row is-align-middle is-lrg-reverse\"\u003e\n\u003cdiv class=\"l-row__col is-lrg-4\"\u003e\n\u003cdiv data-module=\"Content\" data-animation=\"fade-in\" data-duration=\"400\" data-styles=\"content\" class=\"xazRPXMn1OQG5KwUjObu\" data-qb-rot=\"b09a9ce6-bced-4f01-ab22-b23df0b327f5\" data-qb-rot-theme=\"green\"\u003e\n\u003ch3\u003eBring cinematic standards home\u003c\/h3\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-23.webp?v=1792495387\" alt=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eEpic Quality. Limitless Entertainment\u003c\/h3\u003e\n\u003cp\u003eExplore a huge selection of the latest blockbusters, classic hits and hidden gems from Sony Pictures. Choose favourites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology on Sony Pictures Core.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-row__col is-lrg-7 is-lrg-justify-left\"\u003e\n\u003cfigure data-module=\"Figure\" data-type=\"figure\" data-duration=\"400\" data-styles=\"figure\" data-image-modifier=\"\" data-image-styles=\"figure__img\" data-image-alt=\"Logo of Dolby Vision and Dolby Atmos\" data-image-mobile=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/TVFY26_B3II_Cinema_3imageright-image-m?$originalDimensions$\u0026amp;fmt=png-alpha\" data-image-tablet=\"\" data-image-desktop=\"https:\/\/sony.scene7.com\/is\/image\/sonyglobalsolutions\/TVFY26_B3II_Cinema_3imageright-image-d?$originalDimensions$\u0026amp;fmt=png-alpha\" class=\"VRN6EBEctjOI1ZHr30kD\"\u003e\u003c\/figure\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-24.webp?v=1792495506\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eRich colours. Radiant brightness. Smooth motion\u003c\/h2\u003e\n\u003cp\u003eThe XR Processor™, inherited from our premium models, delivers vibrant colour, natural brightness and fluid motion through AI processing—so you can enjoy movies and shows right in your living room.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-25.webp?v=1792495668\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world's colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-26.webp?v=1792495751\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor™ and AI technology\u003c\/h3\u003e\n\u003cp\u003eThe XR Processor™ powers BRAVIA 3 II XR35M2, using AI scene recognition to optimise colour, contrast and clarity. Every frame is analysed and refined for lifelike realism.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-27.webp?v=1792495840\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCrystal clear pictures with AI upscaling technology\u003c\/h3\u003e\n\u003cp\u003eRediscover detail. XR Clear Image AI intelligently upscales your favourite content to 4K by restoring details lost during the transmission process. By analysing the original content's quality, it ensures natural textures and details are preserved without compromising the creator's original content. Dynamic frame analysis and zone division work together to minimise noise introduced during signal transmission, resulting in a clearer and more natural image.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-28.webp?v=1792495933\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eIndividually calibrated. Consistently flawless\u003c\/h3\u003e\n\u003cp\u003eBehind every BRAVIA is meticulous craft. By factory calibrating each panel one by one, we remove variations and ensure consistent, high-quality performance you can rely on.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-29.webp?v=1792495998\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eEntertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-30.webp?v=1792496064\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eImmersive, Dolby Atmos® and DTS:X® sound\u003c\/h2\u003e\n\u003cp\u003eDolby Atmos® and DTS:X®, sound expands beyond the screen with greater depth and detail. Whispers feel near, effects travel wider and every scene draws you deeper into the story.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-31.webp?v=1792496163\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003ePerfect for PlayStation®5\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before. With 4K at 120fps, our TVs deliver smooth and clear movement for ultra-responsive gameplay.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-32.webp?v=1792496255\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eHarmonic Presence. Fits naturally in your space\u003c\/h2\u003e\n\u003cp\u003eYour eyes stay on the picture, not the frame. With a Flush Surface design and an almost invisible bezel, the TV feels refined, seamless and naturally at home in your space.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-33.webp?v=1792496343\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eDesigned with the planet in mind, smart for all\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is designed to harmonize with people's needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony's devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-34.webp?v=1792496422\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCheck your eco settings. See your power usage.\u003c\/h3\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-35.webp?v=1792496539\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eMade using recycled plastic\u003c\/h3\u003e\n\u003cp\u003eOur TVs use recycled materials in the back cover.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-36.webp?v=1792496621\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eCutting CO2 with smaller and lighter packaging\u003c\/h3\u003e\n\u003cp\u003eEven packaging can make a difference. By making the carton size small, we're lowering our impact while keeping quality intact.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-37.webp?v=1792496718\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch2\u003eAccessibility\u003c\/h2\u003e\n\u003ch3\u003eA remote for everyone\u003c\/h3\u003e\n\u003cp\u003eA newly designed inclusive remote. Created with feedback from end users, it features bigger buttons, distinct shapes and clearer spacing for easier navigation by touch. A new wave-textured back improves grip and comfort, while the Remote Finder function helps locate the remote—valuable for all users, including those who are blind or have low vision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-38.webp?v=1792496848\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eTalkback and text magnification functions\u003c\/h3\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guide or change TV settings without looking at the screen, while Text Magnification displays an enlarged version of the focused text at the bottom or top of the screen. Text Scaling enlarges not only specific text but all on-screen text by up to 130%.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-39.webp?v=1792496930\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eAccessible for all\u003c\/h3\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-40.webp?v=1792497003\" alt=\"\"\u003e\u003c\/p\u003e\n\u003ch3\u003eColor Inversion\u003c\/h3\u003e\n\u003cp\u003eThe color inversion function inverts the brightness of colors so that bright areas become dark and dark areas become bright. If the text is easier to read with a dark or bright background color, you can use color inversion to change the background color. This feature can be turned on or off as needed. The color correction function allows on-screen colors to be adjusted to support viewers with various types of color vision deficiencies, including deuteranomaly (red-green), protanomaly (red-green), and tritanomaly (blue-yellow).\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-41.webp?v=1792497126\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":67643425947877,"sku":"K-65XR35M2 IN5","price":111300.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0447\/6767\/4533\/files\/K-65XR35M2_IN5-1-01.jpg?v=1792471399","url":"https:\/\/darlingretail.com\/products\/sony-bravia-3-ii-xr-processor-4k-ultra-hd-high-dynamic-range-hdr-smart-tv-google-tv-65xr35m2-in5","provider":"Darling Retail store","version":"1.0","type":"link"}